Fielmann
Eyewear e-commerce across six European markets · 2024
About Fielmann
Fielmann's digital e-commerce platform, the leading eyewear retailer in Germany, Austria, Switzerland, Czech Republic, Poland, and Italy — spanning product browsing, country-specific storefronts, and a composable-commerce backend.
Visit websiteGoal
Grow recurring revenue and localize the shopping experience per market — including owning the Italy showroom localization end-to-end and shipping a subscription model for recurring eyewear purchases.
Challenges
Coordinating country-specific feature flags, product stages, and maintenance flows across six markets, and integrating SCAYLE’s composable-commerce architecture with the existing platform without disrupting live storefronts.
Highlight
The subscription feature generated over 3,000 new subscriptions in its first three months, meaningfully boosting recurring monthly sales.
Tech Stack
- Vue
- Nuxt
- TypeScript
- Tailwind
- Storyblok
- Storybook
- Vitest
- Cypress